Led the full integrated production for the launch of a new light ice cream, Chilly Cow. We took a social first approach, engaging influencers I identified and worked with to create agency-directed/influencer-created videos and toured America’s healthiest cities to get even the fittest of cross-fitters and yogis to actually enjoy some ice cream, capturing content at every stop, of course.
Alongside the influencer content, we created 2 simultaneous shoots within a small footprint set to capture our TV, print, social, and contextual video.