The amount of requirements needed to manufacture a teddy bear? 90 pages worth. The amount of requirements needed to manufacture a gun? 5 sentences. To shed light on this alarming disparity we created Teddy Gun.
I led the production from building the gun prototype to putting action into place, with an integrated plan that included digital, OOH, multiple national events, along with a social tool that connected citizens to their Senators.
Awarded at Cannes (9), D&AD, and The One Show.