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Teddy Gun
The amount of requirements needed to manufacture a teddy bear? 90 pages worth. The amount of requirements needed to manufacture a gun? 5 sentences. To shed light on this alarming disparity we created Teddy Gun.
I led the production from building the gun prototype to putting action into place, with an integrated plan that included digital, OOH, multiple national events, along with a social tool that connected citizens to their Senators.
Awarded at Cannes (9), D&AD, and The One Show.
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![Bears vs Guns.jpg](https://images.squarespace-cdn.com/content/v1/533da5a8e4b0cffc81fc2157/1602468952161-EIWUQZVYS6F8QP34ELEI/Bears+vs+Guns.jpg)
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![TG-New-Display.jpg](https://images.squarespace-cdn.com/content/v1/533da5a8e4b0cffc81fc2157/1602469321621-VXWVLFU7VHR2UIKDFP0H/TG-New-Display.jpg)